Personalized direct mail
Targeted, personalized packages, collator formats, snap packs, and order-form envelopes, produced in test or rollout quantities.
Print management partner since 1974
Fifty years of getting difficult print right.
Shepard plans, sources, and manages personalized direct mail and specialty printed products, matching every job to the right equipment in the right location, from first spec to final close-out.
“When your target audience is this big, you need a production company this good.”
Press running
Pieces produced since 1974
145,000,000+ pieces produced since 1974.
Since 1974In print since the record-jacket days
50+ YearsManaging print for direct marketers
Robbinsville, NJHeadquartered on North Gold Drive
NationwideManufacturing-scale capacity, with international sourcing
01 Capabilities
The unusual format. The tricky finish. The job nobody else will quote.
We built our reputation designing response-driven formats for the direct mail industry, and we match every format to the equipment that runs it best.
Catalogs & wraps
Direct mail catalogs, catalog and magazine wraps, books, and free-standing inserts, sourced where the economics work best.
Specialty inline finishing
Inline finishing combined with conventional methods, so you can test new formats economically, without web make-ready costs.
Die cutting & dimensional
Pop-ups, bottle hangers, bangtail envelopes, lenticular, and pressure-sensitive pieces that stand out in the mailbox.
Scratch-and-sniff
Scent-encapsulated coatings for promotions, sampling, and safety messaging, including our mercaptan statement enclosures.
POP & plastic corrugated
Point-of-purchase signage on plastic corrugated, floor decals, in-pack and on-pack promotions, and package stuffers.
Fulfillment & hand assembly
Kit assembly, pick and pack, shrink wrap, hand assembly, warehousing, and storage, handled under one plan.
Lettershop & mailing
Ink-jet and laser addressing, match mailings, card affixing, CASS and NCOA processing, sorting, and USPS destination entry.
Full product list 30 formats from our Products page
- Personalized Direct Mail Packages
- Mercaptan Statement Enclosures
- Direct Mail Catalogues
- Order Form Envelopes
- Fund Raising Formats
- Credit Card Applications
- Personalized Components
- Trackable Coupons
- Personalized Collator Formats
- Bottle Hangers
- Snap Pack Formats
- Stamps
- Floor Decals
- Video Packages
- Games & Sweepstakes
- Books
- Free Standing Inserts
- Premiums
- Catalogue & Magazine Wraps
- Package Stuffers
- Prepaid Phone Cards
- Ticket Holders
- In-Pack / On-Pack Promotions
- Lenticular
- Pop-Ups
- Bangtail Envelopes
- Iron-Ons
- Scratch & Sniff
- Dimensional Printing
- Pressure Sensitive
02 Why Shepard
The right press for every job. Shepard stands behind all of it.
Your project shouldn't be bent to fit one shop's equipment. Shepard starts with the job: we match each project to the best-suited production facility in our network, so you get the right equipment, manufacturing-scale capacity, and competitive pricing and scheduling, with full accountability from first spec to final delivery.
-
The right equipment for each job
Unusual formats, specialty finishing, inline personalization: every job runs where it runs best, with no compromise forced by one shop's equipment limits.
-
Manufacturing-scale capacity
From test quantities to full rollouts, your project gets the capacity it needs, when it needs it.
-
Competitive pricing & scheduling
Placing each job competitively keeps pricing sharp and gives you more scheduling options when deadlines are tight.
-
Full accountability
Shepard writes the plan, the specifications, and the quality levels, and stands behind the schedule, the delivery, and the close-out of every job.
Have a job that doesn't fit the usual mold? That's where Shepard does its best work. Request a quote
Shepard is a customer-driven print management company and graphic arts consultant. We’re always looking for the odd-size, out-of-the-mainstream press or the little-known plant tucked away in an obscure location that gives a client the advantage.
Even companies with a full-time print production staff benefit from our experience.
03 Featured specialty
Mercaptan scratch-and-sniff statement inserts
Natural gas has no smell of its own. Utilities add mercaptan so customers can recognize a leak, and a scratch-and-sniff insert in the monthly statement is one of the most direct ways to teach that smell at scale.
Shepard produces mercaptan statement enclosures for gas utilities as part of their public-awareness outreach under API RP 1162. We handle the scent coating, printing, finishing, and delivery to your statement or lettershop vendor on schedule.
- Sized and folded to run with your existing statement inserting
- Scent-encapsulated coating applied inline
- Coordinated with your public awareness calendar
Gas utilities we've produced inserts for
MDU · Cascade Natural Gas · Great Plains Natural Gas · Intermountain Gas
04 Our work
Work we've produced
A sampling of the formats Shepard has planned and produced over five decades. Full case studies and sample photography are on the way; physical samples are available on request.
Photos coming soon
Mercaptan scratch-and-sniff insert
Scent-coated public awareness enclosure mailed with monthly gas statements.
Case study in progress
Photos coming soon
Personalized direct mail test package
Response-driven format produced in test quantities with inline finishing, ahead of rollout.
Case study in progress
Photos coming soon
Catalogs produced in Canada for US catalogers
Printed in Canada, shipped back, and mailed in the US at a significant savings to the cataloger.
Case study in progress
Photos coming soon
Travel catalogs for airlines & UK tour companies
Printed in the US and exported to the UK for major airlines and tour operators.
Case study in progress
Photos coming soon
Die-cut POP on plastic corrugated
Point-of-purchase signage die cut from plastic corrugated, with fulfillment and hand assembly.
Case study in progress
Photos coming soon
Record jackets, sleeves & sheet music
Where Shepard began in 1974, printing record jackets, sleeves, and sheet music.
Case study in progress
05 About Shepard
Half a century of finding the advantage.
Since 1974, we’ve gone wherever the work took us: from record jackets and sheet music to exported travel catalogs, specialty direct mail formats, and gas utility safety inserts.
- 1974
Founded by Philip Rosenbloom
Shepard opens as a printer of record jackets, sleeves, and sheet music.
- Exports
Travel catalogs, exported
Commercial printing for travel catalogs, printed in the US and exported to the UK for major airlines and tour companies.
- c. 1990
Frank Casale acquires Shepard
Shepard changes hands as Frank Casale purchases the company.
- Canada
Catalogs from Canada
With a favorable exchange rate, Shepard produces direct mail catalogs in Canada and mails them in the US for major catalogers.
- Formats
Specialty direct mail formats
Designing response-driven formats and producing them in test quantities by combining inline finishing with conventional methods.
- Utilities
Gas utility safety inserts
Mercaptan scratch-and-sniff statement enclosures for gas utility public awareness programs.
- 2024
Fifty years
Five decades of print management, still headquartered in Robbinsville, New Jersey.
Every job, in writing
- A written plan. Objective, specifications, budget, schedule, and who is responsible for each step.
- Written quality levels. What is acceptable and what isn't, agreed before production starts.
- Liability off your plate. Responsibility for the production is assigned in writing, so it doesn't rest with you.
- A clean close-out. Delivery receipts, postal reconciliation, inventory reports, and invoices, ready when questions come up later.
Principal markets served
- Advertising agencies
- Direct mail catalogs
- Fund raising agencies
- Promotional & gaming agencies
- Utility companies
- Pharmaceuticals
- Banking & financial institutions
06 Request a quote
Have a format in mind? Let's spec it out.
Send us the basics: size, quantity, finishing, and in-home date. We'll come back with options, not just a number.
Call609.838.8000
Visit109 North Gold Drive,
Robbinsville, NJ 08691